Putting the best face online is an important milestone towards the success of any ecommerce website. The core problem faced by many businesses is failing to design the best possible website. Following common design flaws will negatively affect the performance of your online store.
Bad Design
The overall design of your ecommerce platform should have an immediate impact on its visitors. When creating your design, you have to ask yourself a few questions, like, will my design keep my visitors online or leave as quickly as possible? If your website content is difficult to read and understand, then it may not be of interest to your visitors.
Using smaller font sizes and fancy fonts will make your site unreadable as some of your clients may have difficulty reading the fine print. Embedding lots of images, buttons and ads makes it difficult for customers to concentrate on certain important elements. You have to create a simple design that contains the key elements of your website.
Outdated Content
The validity of the content is what determines the importance of a website. Before posting any content on your site, you should first examine the content and ask yourself if it meets the needs of your target client. Have a clear understanding of important issues for your clients.
If the information posted on your site doesn’t address your audience’s concerns, they will have no reason to spend their time on your site.
Navigation Problems
No matter how attractive your design is, no one wants to spend their time trying to gather the information they need. Given today’s high internet connection speeds, everyone will readily leave one site after another in search of the content they need.
Important content such as information about your content should be at the top of every page to make sure no one misses it.
Lack of Call to Action
The goal of any e-commerce platform is to turn every visitor into a potential customer and turn every customer into a repeat customer. The best approach to implement is via a direct call-to-action to where you’ve placed your important information on the page.
Once customers see you have a solution to their problem, they should easily find a CTA button to take action immediately.
Not Mobile Friendly
In today’s world of technology, where people are browsing, from the comfort of their handheld devices, you should look for a designer who will design a site that is easily compatible with mobile devices.
If your website is not properly optimized to run on mobile devices, it may take a long time to load, and assume an unattractive interface when loaded on mobile devices which scares your visitors.
Lack of Trust Factor
Potential customers want the satisfaction that they will trust your goods or services. If they fail to find any factor in trusting you then they will go to your competition. To ensure this, you must include reviews and testimonials from satisfied clients who have previously used your goods or services and provide a list of reputable affiliates associated with you.
By making sure your ecommerce platform is well designed, user friendly and contains all the relevant keywords that will overcome all the mistakes that can be detrimental to the prosperity of your business.
Jessica Kane is a professional blogger who has been working in eCommerce for the past five years. He currently writes for Rakuten Super Logistics and recommends it for all of you texas fulfillment center need to advance your success.
