If you run a business then chances are you already do some form of marketing. Having the right marketing plan in place can be the difference between a failed and a successful business.
Every form of marketing you use must be extensively tested and modified to ensure that you generate the highest return on investment possible. If you’re at a loss for new ways to market your business, here are some things to consider. Remember, even the smallest level of exposure can produce that perfect consumer.
Leaflet
Most people would assume that the flyer days are gone; this is what makes it so effective. Many companies have eliminated flyers from their marketing efforts. Surely, this means the flyer doesn’t work anymore? This is not really happening!
Leaflets are still effective for many businesses across the UK. If you’re running a flyer campaign, the most important thing is trial and error. Try flyers of different sizes, mix different designs and offer different offers. Record campaign results for each and modify each new campaign based on the data you have from past marketing tests.
seo
SEO (Search Engine Optimization) is the act of ranking a website high in search engines like Google and Bing. You may already have a great website, but what’s the point if no one can find it? This is where SEO comes in!
There are more than 350,000,000 websites on the internet, so you have to do something special to make it stand out. If you want to try and run an SEO marketing campaign without external help, start reading up on SEO blogs like SEOMOZ.
That being said, it is a skill that develops over time. It may be worth talking to a professional company that offers this as a service if you want your site to rank sooner rather than later.
Vehicle Livery
If you have a vehicle on the road, it should be plastered with your company colors. Every day, they would be seen by hundreds of people. Each of these people could become a potential customer.
Occasionally, a vehicle may pass too fast for the customer to not be able to remember all the details. Don’t underestimate the branding effect. The more consumers see your company logo, the more likely they are to spend money with you in the future.
Social media
The average internet user now spends around 35 hours online, with most of that time on social media sites. You’ll need to have a presence on sites like Twitter, Facebook, and LinkedIn if you want to penetrate your target audience. There are many helpful guides online that will help you get started.
Shop Sign
Are your shop signs visible and attractive? Some shops are located a bit remote. If that’s the case with your store, then you might want to consider using one lockable bulletin board. Even if a customer is 50-100 meters away and can’t see your store, they can still find it based on your directions on the notice board.
Alex is an online writer with experience since 2007. Originally, the goal was to create her own blog. Since then, he has become a regular contributor to dozens of other blogs around the internet. He has participated in discussions related to internet marketing, business finance and green living.
