The holiday season has come. And what better way to start your holiday sales campaign than setting up a temporary store in Chicago? One of the most obvious advantages of operating a pop up shop is that it costs less than running a permanent store.
Chicago present a wide range of opportunities for buyers. The availability of skyscrapers in the city allows brands and businesses to sit front row before potential customers. The city’s vibrant retail scene makes it easy for leading retailers as well as brands to set up pop up shops for both short and extended terms.
It’s the perfect opportunity for shoppers to quench their thirst for an intimate and authentic brand because they can also see the people behind it.
The city’s many event spaces mean more opportunities for your business. Setting up a temporary shop during the holiday season guarantees you success. You might be surprised to record the most sales for the year. While it is true that you can make good sales online, over 90% of sales are made in regular stores while 85% of consumers prefer to shop offline.
Temporary stores provide an original and unique experience that will turn your brand into a showcase as well as an interactive way to generate emotion. The result is usually higher engagement and significant growth in your customer base.
Here are 5 reasons to consider if you’re still not sure whether showing up at an event space for rent in Chicago during the holiday season is the best move:
Great opportunity to connect with your customers, build brand loyalty and expand customer base
The fact that you get your brand where customers are is a guaranteed strategic move to strengthen brand loyalty and attract new customers. You can use pop up shops as an innovative way to connect customer and create unforgettable experiences.
This often results in greater commitment from your online customers as well as the opportunity to expand your in-person presence. The experiential nature of pop ups makes it possible to brand your store in a way that generates engagement.
This is the best time to increase retail sales
Vacations are a time when people are willing to spend a little more than usual. Christmas sales alone can account for 60% of annual sales for most brands. It is undoubtedly the commercial season which registers a significant increase in the traffic of people visiting most of the shopping destinations.
This temporary shop can be the best lead generation tool to increase your sales.
Opportunity to build brand awareness
With effective management, owning a temporary store is the perfect way to build brand awareness through interaction with existing and new consumers. You get the chance to share the inspiration behind the development of a particular product.
You can also set up a demo or product development journey timeline. This often produces great results as you can be sure to expand your reach.
Selling Urgency
Come up with a store with the idea of urgency. That’s because they’ll only be around for a short time, customers have to take advantage of seasonal sales or miss out. The result is people shop impulsively and full of illusions. The transitory nature of pop ups is that you buy it today or you miss it.
Gain insight into new products or experiment with new promotional strategies
Pop up shops give you a rare opportunity to connect with a global audience. When customers come to your store, they will not only purchase merchandise and leave, but you get the opportunity to engage them and ask for feedback on your products.
This is a good time to ask them what they don’t like and what they would like you to consider further in product development. You can also take advantage of your pop up shop to experiment with new promotional strategies so you see what works for your brand. This way, you’ll be able to spot areas that need improvement and where you need to redirect your resources.
Do you want to show up for a day, a week or a month, take it chicago event space setting up a pop up shop is a worthy investment for your business because when executed well, you can be sure to see results in no time.
