Wanting to be our own boss is something most of us can relate to. In fact, it’s something that many people in the corporate environment aspire to. They spend years working hard and saving to break free and become financially independent and self-employed. Some even juggle freelancing alongside their regular 9-5 job to earn extra income and speed up the days to their targeted retirement date.
When you finally leave the company in order to fulfill your dream of owning your own business, you find that you still have a long way to go. You still have a lot of work to do, including building your client list. Here are 3 ways you can win over potential clients.
Take Branding Very Seriously
If you’re just starting out, catching client hooks, lines, and sinkers won’t be easy. Your business brand name is the first thing that will catch the eye of a potential client. This is the bait that will first entice them to find out about your business. Finding a brand name that best fits your business and what it means is not easy especially if you also have to remember that it has to be catchy and easy to remember. It is a name you should keep as long as your business is running. In other words, it’s something you should put some time and attention into choosing. If you’re having trouble finding your name, you can go to pickydomains.com for help.
Keep the Lines of Communication Clear
One of the biggest sources of frustration a client has is a lack of communication or rather, a lack of clear lines of communication. Intermittent internet connection can be the culprit behind this problem so it is important that you invest in a reliable internet provider to avoid intermittent conversations. Make sure you have enough bandwidth to work with. Using a video conferencing system like Polykom also helps in making the lines of communication clearer especially with crystal clear HD video and audio experience. However, this application to communicate with your clients is not enough.
You must also learn how to communicate well yourself and convey your ideas and thoughts in a way that is easily understood by clients. This, however, goes both ways in that you also have to learn how to understand and measure client requests, knowing when to reject requests that are impossible but at the same time offer alternative solutions to possible problems encountered in a project.
Deliver Quality as Promised
Many start-up businesses sound like they’re filled with a lot of hot air. Lip service is important because they need to build their reputation and convince clients to accept it. Promises are easy enough to make but words are not enough. Businesses need to walk the talk and deliver as promised. The project must be completed before or at least by the set deadline. Meeting deadlines is important but it also delivers quality. One cannot be without the other. The two must go hand in hand. If you deliver quality on time, it will be easier to gain client loyalty.
You may even get more customers through your client testimonials. Keep working hard and delivering quality consistently and you will build a reputation as a company worth doing business with.
